In these uncertain times, customers are understandably cautious. They still want to celebrate special occasions, but more thoughtfully than ever. You already know that your registry is the perfect solution, meeting the needs of both registrants and gift givers.
- Registrants are focused on curating meaningful, clutter-free lists that are truly special to them.
- Gift givers want their purchases to feel smart and intentional.
There’s another growing consideration: while customers want to support you as a favorite go-to, they also want items you may not offer. They don’t want the hassle of juggling multiple registries.
That’s where your registry’s universal features shine. You give them it all, a chance to register with you AND aggregate other desired gifts into a single, shareable, and shoppable list. While other registry services offer universal tools, NONE allow you to control the customer shopping experience, maintain a strong brand presence, or access valuable gifting data. This data informs smarter marketing, merchandising, and the ability to nurture long-term customer engagement.
Use a Two-Pronged Strategy to Make Your Registry Even Stronger
🟢 1. Lead with Strength: “We’ve Got You Covered”
Start by positioning your registry as a comprehensive, high-touch, personalized experience, not just a source of products. With life especially stressful these days, customers need reassurance and don’t assume they remember everything you do. A reminder of your commitment to make gifting seamless and easy gives them confidence that a registry with you is smart. It shows customers that you can meet most of their needs, and it positions you as the authority in thoughtful gifting.
Consider copy messaging like this:
“Our registry service helps you think through everything – from must-haves to nice-to-haves. With curated collections, practical tips, and expert advice, we make it simple and personal. Plus, we offer perks like discounts and gift tracking to make your life easier.”
Highlight key strengths:
- A curated product assortment. Spotlight features like enduring value, functionality/practicality, and aesthetic appeal that make selected gifts ‘smart choices.’
- Product knowledge: You don’t just sell products—you guide people through important milestones. The tips, guides, and advice you share help customers find what best suits them.
- Tools and features: Emphasize the amenities you provide, like free shipping or pick-up options, personalization services, etc. Don’t forget that your software supports thank-you tracking and other ways to manage gift activity.
- In-store or virtual consultations: As appropriate, and as bandwidth allows, provide these meetings for an added personal touch. (You’ll also likely see more added gifts.)
- Exclusive perks: Overlay special amenities just for registry users. Consider exclusive discounts, special rewards programs, completion benefits, or a gift wrap option.
🔵 2. Then Add: “And Anything Else You Need From Anywhere”
Once you’ve made the case for you as the ‘go-to’ for registry use, introduce the universal software feature as a bonus. Your registry is the foundation, and the universal feature gives the added flexibility so important to customers
Suggested messaging:
“Once you’ve picked your favorites from our collection, you can add anything else from any store, right to the same registry. One link. One list. All your gift requests in one place.”
Bottom line, your registry is about inclusivity and not about pushing shoppers elsewhere. It’s about meeting them where they are. You make the gifting easier, maintain your brand visibility, and reinforce trust. Show you are not just a place to buy gifts, but as a helpful guide in your customers’ planning journey. That will keep them coming back.
Need more help with marketing ideas?
Reach out to us at marketingguru@myregistry.com for more tips on how to maximize your registry’s power.
