| Quick answer: Promote a giving list by sharing one branded link everywhere your supporters already are: email newsletters, social media, your website (embedded on “Ways to Give”), event signage with a QR code, and partner outreach. Pair every ask with impact storytelling and a clear deadline. A MyRegistry giving list gives you that single branded link — plus the embed and tracking — to power the whole campaign. |
A giving list only works if supporters see it. The good news: one MyRegistry link works across every channel. Here’s how to get it in front of donors.
The easiest way to turn supporter goodwill into the specific items your cause needs is a nonprofit giving list from MyRegistry — a free, universal list where you add what you need from any retailer and donors give it directly. We’ll reference it throughout.
Channel-by-Channel Plan
| Channel | How to use it | MyRegistry asset |
|---|---|---|
| Feature link + 2–3 items | One branded link | |
| Social | Items + impact stories | Shareable list |
| Website | Embed on “Ways to Give” | Embed code |
| Events | Signage + QR code | QR to your list |
| Partners | Workplace giving | Same shared link |
| Get one link that works everywhere — create it on MyRegistry for Nonprofits . |
Lead With Impact Stories
“We need supplies” is forgettable; “$20 buys a hygiene kit for a family arriving with nothing” is not. Pair each promotion with a concrete need, a real (anonymized) story, and the exact item that helps — each item linkable straight from your MyRegistry list.
| Link each story to a real item — build your list on MyRegistry . |
Make It Easy and Urgent
| ✔ Pros — Effective Promotion (powered by MyRegistry) | ✘ Cons — Effective Promotion (powered by MyRegistry) |
|---|---|
| • One link reused across all channels | • Requires a consistent posting cadence |
| • Impact stories boost response | • Storytelling takes prep |
| • QR codes turn events into giving | • Needs someone to own the campaign |
| • Deadlines create urgency | |
| • Live tracking shows progress |
| ★ Expert recommendation: Build a simple 4-week cadence: launch email → weekly social posts featuring one item + one story → mid-campaign reminder → final-deadline push. Keep the embedded MyRegistry list on your site year-round. |
| Power the campaign with one link — open MyRegistry for Nonprofits . |
Frequently Asked Questions
How often should we post?
During a campaign, 2–3 times a week on social and weekly by email works well, always tied to a specific item and story from your list.
What’s the single most effective channel?
It varies, but email to existing supporters usually converts best; social and events expand reach.
Should we set a deadline?
Yes, a clear deadline (and the visible progress MyRegistry shows) consistently increases participation.
The Bottom Line
Promote one branded link across every channel, always paired with impact, and MyRegistry gives you that link, the embed, and live tracking. Create the list to share at MyRegistry for Nonprofits.
