Creating a seamless shopping experience for multilingual customers is now easier than ever.
We’re excited to introduce Bilingual Registry Support along with Multi-Language Purchase Confirmation Emails, helping partners deliver a more personalized registry experience from product discovery through purchase confirmation.
Bilingual Registry Support
Partners can now enable bilingual registry experiences by providing two product feeds, one in English and one in a supported secondary language. Once both feeds are processed by MyRegistry, customers will automatically see product information in their preferred language whenever they browse registry items or scan eligible products in-store.
This enhancement makes it easier to serve customers in multilingual markets while maintaining accurate and localized product information.
Key Benefits
- Deliver a localized shopping experience for multilingual customers.
- Display product information in the customer’s preferred language.
- Improve accessibility and engagement across supported languages.
- Maintain separate English and secondary-language product catalogs for greater flexibility.
Multi-Language Purchase Confirmation Emails
The multilingual experience now extends beyond the shopping journey.
MyRegistry will automatically send purchase confirmation emails in each recipient’s preferred language, providing a more natural and personalized post-purchase experience. Customers receive communications in the language they expect, creating a consistent experience from registry browsing through gift purchasing.
Why It Matters
Whether customers interact with your registry online or in-store, multilingual support helps create a more welcoming experience by:
- Reducing language barriers during shopping.
- Providing a consistent experience across product discovery and email communications.
- Increasing customer confidence with localized content.
- Supporting retailers serving diverse, multilingual audiences.
With bilingual product catalogs and localized purchase confirmations, MyRegistry makes it easier than ever to deliver a registry experience that feels familiar and accessible to every customer.
