| Quick answer: Most nonprofits see a giving spike in November–December, then a drop-off. A giving list helps you sustain donations year-round by keeping an always-on, embedded list of current needs, running seasonal mini-campaigns, and refreshing items as needs change. A MyRegistry giving list stays live on your site all year, with a cash gift fund and real-time tracking to capture support in every season. |
Holiday generosity is real, but your needs don’t stop in January. Here’s how to turn a seasonal giving list into a year-round engine with MyRegistry.
If your organization needs a simpler way to collect the supplies and support it depends on, a free nonprofit giving list from MyRegistry lets you list exactly what you need from any store, accept cash gift funds, and share one link with your supporters. We’ll point to how it helps at each step.
A Seasonal Giving Calendar
| Season | Campaign angle | Refresh on MyRegistry |
|---|---|---|
| Jan–Mar | Winter & post-holiday gap | Swap in coats, food |
| Apr–Jun | Spring & summer programs | Camp & sports gear |
| Jul–Aug | Back-to-school | Backpacks, supplies |
| Sep–Nov | Fall + holiday lead-up | Coats, toys, pantry |
| Always-on | Core needs | Hygiene, operations |
| Keep a list that updates with the seasons — start on MyRegistry for Nonprofits . |
Keep the List Always On
Leave your embedded MyRegistry list live on your website all year with current core needs, so spontaneous supporters always have a way to give. Update items as needs shift, and keep a cash gift fund available for whatever comes up between campaigns.
| Set up an always-on giving page — embed MyRegistry on your site . |
Run Quarterly Mini-Campaigns
Tie each quarter to a timely, specific need with its own short push, back-to-school supplies in summer, coats in fall, emergency response when disaster strikes. Specific, seasonal asks outperform a generic “we always need donations,” and MyRegistry lets you refresh the list for each one in minutes.
| ✔ Pros — Year-Round Giving List (on MyRegistry) | ✘ Cons — Year-Round Giving List (on MyRegistry) |
|---|---|
| • Sustains donations beyond December | • Requires ongoing content and updates |
| • Seasonal asks stay timely and specific | • Needs a light but consistent promotion rhythm |
| • Always-on link captures spontaneous gifts | |
| • Cash fund covers between-campaign needs |
| ★ Expert recommendation: Keep one always-on, embedded MyRegistry list, then layer four short seasonal campaigns on top each year. Refresh items quarterly and keep a cash gift fund live. |
| Build your year-round engine — open MyRegistry for Nonprofits . |
Frequently Asked Questions
How do we avoid donor fatigue?
Space campaigns quarterly, keep asks specific and seasonal, and always show impact so giving feels meaningful rather than repetitive.
Should the list change through the year?
Yes — refresh items on MyRegistry to match current and seasonal needs so the list never looks stale.
What carries giving between campaigns?
An always-on embedded list plus a cash gift fund captures spontaneous and flexible support year-round.
The Bottom Line
Turn holiday goodwill into year-round support with an always-on, seasonally refreshed giving list, exactly what MyRegistry is built to run. Set yours up at MyRegistry for Nonprofits.
