| Quick answer: Group gifting lets multiple donors contribute toward one high-value item on your giving list, a freezer, a laptop, program equipment, until it’s fully funded. Each person gives any amount they choose, so nobody faces an all-or-nothing price tag. It’s ideal for workplaces, teams, faith groups, and families who want to give together. A free MyRegistry giving list lets you enable group gifting on any item, from any store. |
Every nonprofit has the item it needs and never asks for: the commercial freezer, the accessible van repair, the laptops. They sit off the list because no single donor is going to buy them, so why bother? Group gifting is exactly why you should bother. Here’s how to fund the big things by letting people give together.
A MyRegistry giving list lets you enable group gifting on any item, from any store, free.
The Big-Item Problem
A $900 item on a list of $30 items doesn’t look like an ask, it looks like a typo. Individual donors skip it, so it sits there unfunded, quietly making your list look unrealistic. Meanwhile the need doesn’t go away; you just stop mentioning it and hope for a grant. Group gifting turns that dead item into your list’s most compelling one.
A $900 item on a list of $30 items doesn’t read as an ask, it reads as a typo.
How It Works
| Step | Your nonprofit | Your donors |
|---|---|---|
| 1 | Add the high-value item | — |
| 2 | Enable group gifting | See a ‘contribute’ option |
| 3 | Share the item and its story | Each gives a chosen amount |
| 4 | Watch it fund | See progress toward the goal |
| 5 | Receive the item | Share credit for it |
The visible progress matters more than people expect, ‘$640 of $900 funded’ creates momentum that a static price never does.
| Enable it on your biggest need — use group gifting on MyRegistry . |
Who Group-Gifts
Group gifting unlocks donor types your item list can’t reach on its own: a workplace team pooling instead of running an awkward collection, a faith group giving together, a family marking an occasion, a board contributing collectively, and classmates or alumni funding something meaningful. All of them want to give together; most lists give them no way to.
How to Present the Ask
Frame it as joining something, not filling a gap. Name the item, tell its story (‘our freezer failed in June — this replaces it’), show what’s still needed, and suggest a contribution level so nobody has to guess. ‘Twelve people at $75 funds our freezer’ makes the ask feel achievable and social at the same time.
| Feature | MyRegistry Giving List | Single-store list |
|---|---|---|
| Add items from any store | Yes | No — one retailer |
| Cash gift funds | Yes | Rarely |
| Your logo & branding | Yes | Minimal |
| Embed on your website | Yes | Limited |
| Real-time tracking | Yes | Within that store |
| Cost | Free | Free |
A Real-World Scenario
A food program needed a $1,200 commercial freezer and left it off their giving list for a year, too big to ask for, they assumed. When they finally added it with group gifting enabled and a short story about why it mattered, a local office pooled $400, a faith group added $300, and fourteen individuals covered the rest in three weeks. Nobody gave more than $75. The item they’d been too shy to ask for turned out to be the easiest thing they’d ever funded, because they let people give together.
| ✔ Pros — Group Gifting on Your List | ✘ Cons — Group Gifting on Your List |
|---|---|
| • Makes big-ticket needs fundable | • Needs a clear item and a story |
| • No donor faces an all-or-nothing price | • Best reserved for genuinely large needs |
| • Unlocks workplaces, teams, and faith groups | |
| • Visible progress creates momentum | |
| • Works on any item, any store |
| ★ Expert recommendation: Put your biggest genuine need on the list, the one you’ve been too shy to ask for, enable group gifting, tell its story, and suggest a contribution level. The item you assumed was unfundable is usually the one people most want to fund together. |
Frequently Asked Questions
What should we use group gifting for?
Genuinely large needs, equipment, vehicles, technology, infrastructure, that no single donor would fund alone but a group happily would.
Who tends to give this way?
Workplace teams, faith groups, families, boards, and alumni, donor types who want to give together and usually have no easy way to.
How do we present it?
Name the item, tell its story, show progress, and suggest a level: ‘twelve people at $75 funds our freezer’ is achievable and social.
The Bottom Line
The need you’re too shy to list is usually the one people want to fund together, group gifting makes it possible. Enable it free at MyRegistry for Nonprofits.
