MyRegistry.com offers two primary software paths. Plug and Play uses ready-made templates and requires no developer resources, retailers go live in weeks. Enterprise Custom is built by the MyRegistry in-house team to the retailer’s exact specifications, fully indistinguishable from the retailer’s own platform. Both paths include the Add to Registry button, brand logo, mobile scanner app, and weekly updates. The key differences are design customization, SKU capacity, product feed automation, POS integration, SSO, and dedicated account management. Most retailers start with Plug and Play and migrate to Enterprise as their program scales.
The Two Paths
| Dimension | Plug and Play | Enterprise Custom |
|---|---|---|
| Design | Ready-made templates, brand colors and logo | Fully custom-built by MyRegistry in-house team to exact brand specifications |
| Developer resources needed | None — no heavy development required | MyRegistry engineers handle all custom development |
| Time to live | Weeks | 4 to 12 weeks depending on custom feature scope |
| SKU capacity | Up to 150,000 | Unlimited |
| Product feed | Manual upload or automated FTP | Real-time integrated data transfer |
| POS integration | Available on Premium Plus | Yes, with full in-store customization |
| Single sign-on | Not available | Yes, native SSO with retailer account system |
| Dedicated account manager | No | Yes |
| Monthly dev allowance | No | Yes, ongoing custom feature development |
| Best for | Small to mid-size retailers launching quickly | Enterprise retailers needing registry indistinguishable from own platform |
When to Choose Plug and Play
- Speed matters: you need to launch within weeks without allocating engineering resources to a custom build.
- Budget efficiency is the priority: $2,400 to $6,500 per year delivers a complete program accessible for retailers of any size.
- You are testing the channel: Plug and Play is ideal as a proof of concept. Most retailers have data to justify an Enterprise upgrade within 12 months.
- Catalog under 150,000 SKUs: the Plug and Play capacity serves most small to mid-size retail catalogs without limitation.
When to Choose Enterprise
- Brand consistency is non-negotiable: the registry must look and feel built by your own team.
- Large catalog: unlimited SKUs with real-time feed ensures every product is always available on registries.
- Physical store operations: full POS integration and customized in-store experience require Enterprise.
- SSO requirements: single sign-on integration with existing account systems requires custom development.
- You want a dedicated partner: dedicated account manager and marketing expert are exclusive to Enterprise.
The Migration Path
MyRegistry.com enables seamless scaling from Plug and Play to Enterprise. Registry data, customer history, and active registries transfer completely with no disruption to existing registry creators or guests. The migration is managed by the MyRegistry team. Most partners complete it in 3 to 4 weeks. Many of MyRegistry’s largest enterprise partners today started as Basic plan customers.
